A large array of eCommerce plugins are available to eCommerce merchants. Plugins improve customer experience as well as streamline processes for businesses.
Choosing the right plugins can boost your online storefront and increase sales. This list of the types of eCommerce plugins can help businesses decide which ones to start with.
What is a Plugin?
Plugins are web features added to online sites. They’re used to alter and manage how sites function.
eCommerce hosts such as WordPress allow businesses to input plugins. Plugins are additional components to online stores.
Types of eCommerce Plugins
Lead Optimization
Lead optimization plugins compile customer activity data for businesses to review. These statistics can show how long customers stay on a website or page and other indicators.
An essential lead optimization plugin is one that counts how often customers abandon their online “shopping carts”. The abandoned cart recovery plugin along with others can help businesses improve their eCommerce sites.
Subscription and Membership
Businesses can easily offer subscription and membership services to clients without customers ever walking into a physical store. Specific plugins are needed to make membership services accessible.
Membership plugins can also make separate pages exclusive to certain clients.
Cross Selling
Cross selling is a marketing method used in physical and online retail. To cross sell is to bring clients’ attention to items relevant to the product they’re looking at. For example, a merchant can show a client looking at a pair of shoes and another product that will complement the shoes. The merchant brings attention to a pair of orthopedic insoles that can improve the shoes’ quality.
A cross sell plugin can show related items on pages of products or on other pages. They can be set up so that items related to a product in a shopping cart shows up when a customer continues to browse.
Up Selling
Up selling is similar to cross selling in the way that it advertises other items. However, up selling looks to sell related products that are more expensive.
For example, a client can be looking at the same pair of shoes. Other shoes that may be the same style are advertised across the page. Up sell plugins make this possible. Businesses can go into the plugin to set which items relate to each other and when to up sell or cross sell.
Digital Downloads (For Selling Digital Products)
Businesses that sell digital products must have the means for customers to access them once purchased. Digital download plugins transfer digital products over to customers and convert them for the customers to download.
These plugins can also help you set up other features such as shopping carts.
Plugins for Your eCommerce Business
RevitPay’s team can help you find the best plugins. We take care of the redundant work of installing and setting up plugins when working with you to improve your online storefront. Contact us today to see how RevitPay can aid in your business’s success.